College Counselor

Kim Heffernan

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Meet Kim

Kim thoughtfully guides each of her clients through all facets of the college admissions process: selecting appropriate coursework, developing authentic extracurriculars, conducting college research to find the best fit, developing and refining a balanced college list, managing the applications timeline, creating meaningful essays, and more. She’s spoken to various parent and student organizations on topics ranging from optimizing college visits to understanding AP coursework to successfully transitioning from high school to college. She believes that each student has a unique story to tell, and she enjoys demonstrating how to weave their personal narrative throughout their college applications.

Career & Education

Kim’s thorough understanding of the college admissions process stems from years of experience as a higher ed teacher, a community leader, an advocate for underserved high school students, and a parent. A former professor at the University of Maryland College Park and Montgomery College, Kim appreciates the academic demands expected from today’s college students. She chaired the Counseling Advisory Committee at a large Montgomery County high school for many years – working closely with counselors, administrators, and parents to provide college admissions, academic, and mental health information to the high school community. She’s also worked with first-generation and minority students to prepare for and apply to college through a local non-profit. A mom of three (two post-graduate students and one current college student), she brings an invaluable parent’s perspective to the college admissions journey.

Kim holds a Master of Public Health from the University of Maryland College Park and a Bachelor of Arts in History and Communication from Tulane University. She is a member of the Independent Educational Consultants Association (IECA) and the and Higher Education Consultants Association (HECA).

Kim Heffernan

Kim Heffernan

College Counselor

Kim is a Member Of:

National Association for College Admission Counseling
Independent Educational Consultants Association
Higher Education Consultants Association

Experience Working With Kim

Compared to my friends, I was less stressed and felt the college application process was smooth sailing… [read more]2024-07-19T09:43:26-04:00

Working with Kim Heffernan was the best decision for my college application process! I started working with her the summer before my junior year, and she was extremely helpful in all aspects of the college process. She helped me figure out a number of decisions: whether to take the SAT or ACT, determine what classes would be good for me to take that display my interests, compile a list of colleges to research and visit, and select a final list of schools to apply to, to name a few.

Kim was responsive and set guidelines for me to follow so I wouldn’t get overwhelmed with all the applications. Compared to most of my friends, I was significantly less stressed and felt like the college application process was smooth sailing. I could email Kim with any questions I had, and she was always willing to hop on the phone to help me, too! I trusted Kim so much during this process, and I always felt like she really listened to me, got to know me, and cared so much about me, what I wanted, and what was important to me. She is phenomenal, and I’m so lucky and glad I got the chance to work with her!

Kim is the best, and I highly recommend working with her!

~ Student of Walt Whitman High School ‘24

We have no doubt the college application process would have been much more stressful for our daughter… [read more]2024-07-19T09:45:06-04:00

We can’t say enough good things about our experience with Kim Heffernan and the Moxie team—and not merely because our daughter ended up with fantastic results.

Kim has a great balance of the personal and the professional. She built rapport quickly and easily with both parents and student, and was never formulaic or dogmatic about how the process should or would go. Rather, she was kind and candid, helping our daughter to select classes, think about extracurricular priorities, and navigate the many tough choices inherent in the application process. Kim shared insight and opinions at every turn, but never sought to “make decisions” for anyone else. She answered questions promptly and thoroughly. When we hit the inevitable speedbumps, she empathized genuinely and helpfully. All the while, however, she remained focused on the nuts and bolts of the process—the deadlines and “to do” list, etc.—and her experience, knowledge, and organization were reassuring for our “Type A” kid and her “pulled in many directions” parents.

We have no doubt that the college review and application process would have been much more stressful for our daughter and for us, and that we would have been “flying blind” in many areas we could not have anticipated in advance, without Kim’s experience, expertise, and steady presence. We recommend her emphatically and without reservation.

Parents of School Without Walls Student ‘24

We were very impressed with the attention Kim Heffernan gave to our son and her professionalism throughout… [read more]2024-12-20T09:35:43-05:00

This was our third and youngest child going through the college application process. It was our first time working with Kim Heffernan and Moxie College Counseling. We were very impressed with the attention she gave to our son and her professionalism throughout. He was very comfortable working with Kim, and to us, that was one of the most important things in working with a college counselor.

~ Parent of Winston Churchill High School Student ‘24

Working with Moxie and Kim Heffernan was a game-changer. Their personalized approach, deep expertise, and… [read more]2024-07-24T08:27:44-04:00

Working with Moxie and Kim Heffernan was a game-changer. Their personalized approach, deep expertise, and unwavering support ensured [our daughter] showcased her best self in every application. Thanks to their guidance, she gained acceptance to her dream schools and received very generous scholarships. We’re immensely grateful and highly recommend their services to any family navigating the college admissions journey.

~ Parents of Reservoir High School Student ‘24

As parents of a high school student with ADHD, we were dreading the college application process… [read more]2024-12-20T15:36:37-05:00

As parents of a high school student with ADHD, we were dreading the college application process. Kim Heffernan and her team at Moxie made it straightforward. Kim broke it down into easily attainable steps. She worked directly with our son and provided us with updates after each milestone. Our son’s college applications were all submitted early in the Fall, and he was subsequently able to have a great senior year. He truly enjoyed working with Kim and the other professionals at Moxie. Thank you, Kim and Moxie!

Parent of Winston Churchill High School Student ‘24

Working with Moxie immensely transformed my college search and application process. Kim Heffernan’s guidance… [read more]2024-07-24T08:26:01-04:00

Working with Moxie immensely transformed my college search and application process. Kim Heffernan’s guidance was honestly what got me through this past fall; I went from an overly stressed student to a relaxed, prepared applicant. Kim helped me plan out when I would complete each part of my application, and without her organization, I’m not sure if I would’ve finished everything on time! The routine check-ins, through Zoom or email, kept me on the right track and eventually saved me from drowning in work at the beginning of January. Overall, her support and expertise made this experience significantly better than I ever could’ve imagined. I’ll never forget how sweet and genuinely excited the message she sent me was when I got into one of my top choices. Thank you, Kim!

~ Potomac School Student ‘23

I am so grateful that Kim Heffernan helped our daughter, and us, navigate the incredible journey of… [read more]2024-07-24T08:21:47-04:00

I am so grateful that Kim Heffernan helped our daughter, and us, navigate the incredible journey of applying to college and selecting the right school for her future. Kim’s expert advice, counsel, and strategic planning equipped our daughter to work independently toward her goals, identify and focus on the criteria most important to her, and have ownership over the process. Kim’s approach reduced stress and created a process that was productive, positive and empowering and made our daughter feel valued and understood and enabled me, as a mom, to feel calm and confident. Her day-to-day, hands-on guidance, availability to answer questions, and management of deadlines and details gave me space to focus on the big picture and enjoy college visits and the beauty of senior year. I don’t know how we would have managed without Kim — I am tremendously grateful for being able to work with her and already look forward to working with her again for our next child!

~ Parent of Walt Whitman High School Student ‘24

We can’t say enough good things about our experience with Kim Heffernan and the Moxie team… [read more]2024-12-05T13:19:40-05:00

We can’t say enough good things about our experience with Kim Heffernan and the Moxie team—and not merely because our daughter ended up with fantastic results.

Kim has a great balance of the personal and the professional. She built rapport quickly and easily with both parents and student, and was never formulaic or dogmatic about how the process should or would go. Rather, she was kind and candid, helping our daughter to select classes, think about extracurricular priorities, and navigate the many tough choices inherent in the application process. Kim shared insight and opinions at every turn, but never sought to “make decisions” for anyone else. She answered questions promptly and thoroughly. When we hit the inevitable speedbumps, she empathized genuinely and helpfully. All the while, however, she remained focused on the nuts and bolts of the process—the deadlines and “to do” list, etc.—and her experience, knowledge, and organization were reassuring for our “Type A” kid and her “pulled in many directions” parents.

We have no doubt that the college review and application process would have been much more stressful for our daughter and for us, and that we would have been “flying blind” in many areas we could not have anticipated in advance, without Kim’s experience, expertise, and steady presence. We recommend her emphatically and without reservation.

~ Parents of School Without Walls Student ‘24

Embrace your journey

Learn about our experience and great results.

Embrace your journey

Learn about our experience and great results.

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